Friend of the Sea was. founded by Paolo Bray, director of the international Dolphin-Safe project of the Earth Island Institute. The Dolphin-Safe project has saved millions of dolphins from dying in tuna fishing nets and started the sustainable seafood movement. Friend of the Sea is a project of World Sustainability Organization, an international NGO carrying out a humanitarian mission of environmental protection. Friend of the Sea has become the leading certification standard for products and services that respect and protect the marine environment. The certification rewards sustainable practices in the fisheries, aquaculture, fish oil and omega 3 production sectors. Friend of the Sea also promotes pilot projects related to restaurants, sustainable shipping, whale and dolphin watching, aquariums, ornamental fish and UV creams. Friend of the Sea is the only sustainable fisheries certification program internationally recognized and overseen by a national accreditation body. Several benchmarks confirmed the strength and reliability of the Friend of the Sea certification and traceability (chain of custody) criteria.